Elev8 Business Marketing
focuses on 4 core areas
Creative Design
Social Media
Digital
Ads
Website Build
CREATIVE DESIGN
Looking for the perfect design for your website, the perfect typography for your blog, or the perfect visuals to go with your marketing campaign?
We got you covered.
At the heart of everything we do is creative design. It moves us, motivates us, and tells a story about who we are and what we do.
SO WHAT IS CREATIVE DESIGN?
At its core, Creative Design is used to communicate with the customer. No wonder companies which use creative design perform so well compared to those that don’t.
A great design answers a question even before the consumer can come up with it and creates brand equity like no other!
BUT WHAT MAKES A GOOD DESIGN GREAT. LET’S TAKE A LOOK
THE LOGO
What’s the first thing that comes to your mind when you think of an icy cold beverage to go with your burger and fries? If you are anything like the rest of the world, it is the red and white logo of Coca-Cola. Such is the power of logos in our day-to-day life.
A great logo represents your brand and helps people remember you. From finding the right inspiration to choosing the right design elements, there’s a lot that goes into making the perfect logo. Lucky for you, that’s where we come in with an array of services so that you can sit back and relax while we take care of the heavy lifting.
THE COLOR PALETTE
Ask any graphic designer worth their salt and they will tell you that colors can invoke emotions. They can create joy, imbibe empathy, or make us sit up in our seats. From the red and yellow of McDonald’s to the stellar blue of Red Bull, colors have the power to mold our perception for better or for worse.
The perfect color palette takes into consideration three aspects -
- Hue refers to the name of the color such as “blue”, “green”, or magenta
- Saturation defines whether your color looks bold, enticing, mysterious, or exciting
- The value which takes into account whether the color is going to be bright or dark
While a lot of agencies out there will focus on just the visual aspect of creative design, we take it a step further by augmenting the story to the psychology of your brand creating stunning visuals that stand the test of time.
THE TYPOGRAPHY
Ever catch yourself looking at an article not because of the content but because of how pretty the font looks? You are not the only one. Creative designers around the world swear that when it comes to capturing the attention of the user, Typography is the single most important element.
From conveying a traditional tone to dictating modernity, the right typography can get you heard amidst the commotion. Small details like weight, size, height can play a big role when it comes to typography. Get it right in one go with a little help from us.
THE TEXTURE
The texture is perhaps the most overlooked element when it comes to creative design and yet, it plays a pivotal role in shaping brand perception. Think about it, would you want to buy a cotton sweater if it feels rough in the advertisement?
Getting the texture right can be the difference between a loss in revenue or a product that everyone adores. Don’t leave it to chance when we are there to help you every step of the way.
CONCLUSION
Now that you know what to look out for when deciding upon your next piece of creative design, it’s best to put it to use. Stay hungry, stay foolish, and don’t forget to experiment with as many designs as you can.
DIGITAL ADS
Till the late ’90s, print media and television dominated most of the advertising landscape. Then came a revolution and by the late 2000s, digital ads had become the norm.
Not only are they cost-efficient but they are by far the most effective way of reaching your audience without burning a hole in your pocket.
When it comes to digital ads, Google and Facebook dominate most of the advertising landscape. So if you are a business looking to build your online presence, it’s important to know how these ads work and how you can make the most of them.
HOW DO DIGITAL ADS WORK
The best way to think of it is ads in a digital newspaper but instead of paying for the whole ad space, you pay every time someone clicks on it. Like newspapers have publishers, digital ads are published by search engines and websites whom you pay like digital real estate.
THE GOOD, THE BAD, AND THE UGLY
Not all is fun and games when it comes to digital ads. For the hundreds of pros that it offers, there are a few cons. But let’s talk about the bright side first.
Digital ads help you target specific customers on the internet at a lower cost with precise analytics that helps drive consumer interaction. However, not everyone is on the internet and wants to share their data. And there is no denying the fact that with businesses moving online, there is not enough space for ads. Then there is the added disadvantage that people hate being bombarded with advertisements and as such, there has been a decline in ad clicks over the years.
But for what it’s worth, the advantages far outweigh the disadvantages which are why more and more businesses are taking the help of online ads to establish their digital footprint on the internet.
SO NOW THAT WE HAVE DECIDED THAT ADS ARE THE WAY TO GO, THE QUESTION IS WHERE SHOULD YOU PUT YOUR DIGITAL ADS?
There are two major players which dominate over 80% of online ads - Google and Facebook. While they operate similarly, there are a few stark differences that we should look into.
Where will the ads be?
Ads on Facebook show up on your timeline, your feed, and everywhere in between. Google ads, on the other hand, are a bit more discrete since they only show up at the top of your search results page. While Facebook exposes you to a larger audience, Google ads are more targeted in terms of keywords meaning they show up only when we type in something relevant and remotely related.
How do I reach my customers?
Customers on Facebook are targeted based on their interests, preferences, demographics, and a ton of parameters that aligns the product with the right kind of user. Google Ads are different. They are targeted based on keywords that a user may search for while looking for a particular product or service.
Who is it right for?
Facebook Ads are great if you are looking to sign up new customers or generate website traffic. Because of their less targeted and wider reach, they cater to a larger audience without filtering out potential prospects in the process. Google Ads on the other hand are perfect if you know who your customers are and are looking to finalise your sales.
CONCLUSION
Knowing the right kind of platform to put your ads in can be the difference between success and imminent failure. That’s where we come in. We can help you find what’s right for your business and brand today. Get in touch with us to know more.
SOCIAL MEDIA
Unless you have been living under a rock for the last 10 years, you must have seen the meteoric rise of social media platforms.
From the moment we get up to the moment we go to bed, social media helps us connect with the rest of the world without skipping a beat. And although sometimes it may get a bit overwhelming, social media is here to stay.
What started as a way of building digital, shared communities is now an ideal place for brands and businesses to promote themselves, grow their reach, and interact with their customers. Every day more and more companies are leveraging social media to bring in new business for their products and services. And you can too with a little help from our side.
So, without further ado, let’s see how you can use your social media account to bring in new business and improve your bottom line.
NOT EVERYTHING IS FOR YOU
Before you get started on growing your social media account, a good place to start is to introspect which one is right for you. Every platform caters to different demographics and thereby, to different customers. Let’s take marketing on Instagram for example. It’s great if you are trying to sell reusable straws for the eco-conscious Gen Z but a very bad idea if you are trying to sell foot massagers for old people. Choosing the right social media platform plays a substantial role in your social media growth. Get it right every time with a little help from us.
PUT SOCIAL MEDIA HANDLES EVERYWHERE
You are on social media to grow your business so don’t shy away from promoting your brand every chance you get. A great way to do this is to put your social media handles everywhere, from your Instagram Bio to the emails you send so your customers never miss out on an update.
ASK FOR SHARES
There is no shame in asking for your customers to share. More often than not, they would be very happy to unless you are spamming their mail in which case, it might be time to step back.
RESOLVE CUSTOMER QUERIES
When you take up customer queries on social media and answer them, it shows that you care about them. Done right, a simple act of after-sales support can build long-lasting loyalty to your brand and products. So the next time some random stranger tags your company in a Twitter post, try responding to it. The results might surprise you.
OPTIMISE, OPTIMISE, OPTIMISE
The difference between showing up on the first page of Google and the last one is optimisation. And yet, when it comes to keyword research and SEO, most brands take a “one size fits all approach”. We help you formulate strategies that stand the test of time. Get in touch with us today and spearhead a social media strategy that works.
DON’T LEAVE YOUR AUDIENCE HANGING
Social media is much more than posting regularly. It is a two-way street where you need to take care of your followers, gauge their interest, and interact with them so that they can identify as a part of your brand.
A great way to drive consumer interactions is to host contests and giveaways on your social media handle. Let’s take TikTok for example. Not only were they able to get a large number of people involved through different challenges but they were able to quickly increase their user-base through word-of-mouth
CONCLUSION
A great social media strategy can take your reach from 1 to 100 while skipping the steps in between and that’s where we come in.
Reach out to us today to know more.
WEBSITE DESIGN
With more and more businesses coming online, having an amazing website can open up a world of possibilities. From setting up an e-commerce storefront to a portfolio online, a website can create equity and set your brand apart.
Here we look at a couple of things you need to take care of while executing your website build.
But setting up a website all by yourself is not an easy task. Web designers go through multiple iterations of colour schemes, design, and typography to create an everlasting first impression that brings in the customers and makes them stay.
WHAT PAGES SHOULD YOU FOCUS ON
There are a couple of pages that every website has.
These are your Homepage that tells your user within the first 15 seconds what your business and brand are all about. Then there’s the About Us Page designed to tell the story, the inspiration, and the history behind your company. Further, we delve into the Products and Services Page if you are looking to sell your products online or a Store Page if you are an integrated e-commerce storefront. Finally, we come to the Contact Us Page so that you can stay in touch with your customers all the time and a Teams page if you want to highlight the key personnel responsible for running your business. Now that we have got the pages out of the way, let’s take a look at a couple of elements you need to keep in mind for your website
Website Elements Decoded
BRAND LOGO
Your brand logo forms a significant portion of your brand identity. It is a tangible representation of what people associate your brand with which is why it deserves to be at the very top of your website. A logo should be prominent, unique, and visible in the header irrespective of what device you are viewing it on. So if you want your customers to recognise your brand through your website, build a nice logo and put it where everyone can see it.
CALL TO ACTION
Every website is different. While some are there to sell your products and services, others simply exist to promote your brand. What “Call-to-action” does is to effectively inform the user on what they are supposed to do.
A couple of examples include signing up for a newsletter, donating to a charity, signing a petition, and downloading a brochure so the easier you make it for your user, the better are your chances of creating an actionable impact.
HEADLINE AND TAGLINE
Ever wondered what the first thing your users see when they visit your website? It’s the headline and if you can make it catchy enough, chances are that it is going to stick around in the minds of your customers for a long, long time.
PICTURES AND VIDEOS
In today’s day and age, instant gratification is the norm so it’s best to expect that your users are not going to spend a lot of time reading through the text on your website. That’s where photos and videos come on.
They serve as an excellent way to get your message across without your customers losing interest so you can get more done with less.
SOCIAL HANDLES
A good website is one where your customers come and never leave and that’s exactly what integrating social media handles can do for you. Not only will it increase your brand visibility but it will also ensure that the buzz around your products and services remains active. We understand integrating social media with a functional website is hardly an easy task which is why we are here to help.
CONCLUSION
So, the next time you want to come up with a website and need some help, feel free to reach out to us. Sit back and relax while we create wonderful websites for you without breaking a sweat.
We have one simple promise and that is to take your business to the next level by creating your dreams and desires in the online space.
Elev8 Business Marketing
Other Services
Amazon
Store
Enhanced
Branding Content
AMAZON STORE
How to build one and why you need it
With over $127 billion in sales during the holidays and 9.7 million registered sellers, it is safe to say that Amazon is a behemoth when it comes to selling online.
However, the fierce competition is leaving some sellers with a lion’s share of the revenue and others fighting for crumbs. With Enhanced Branding Content and A+ content becoming the norm, you need a little something extra to stand out from the others and build your brand equity.
That’s where Amazon Stores level the playing field and help take your value proposition to new heights.
WHAT IS AN AMAZON STORE?
Amazon Store is the answer to a brand-centric marketplace to differentiate the premium, curated products that customers know and love from the generic ones.
Designed to look great irrespective of the device you are on, Amazon Stores improve organic ranking on Amazon and boosts sales volume.
If that’s not reason enough, an Amazon Store can help cross-sell new products to your existing customers helping build your brand image to a wider audience at large.
WHY DO YOU NEED AN AMAZON STORE?
If you have already implemented Enhanced Branding Content for your products and brand, Amazon Stores can help you take things up a notch.
HIGH-QUALITY IMAGES
Gone are the days of low-resolution images that do more harm than good. By combining Enhance Branding Content with Shoppable Images offered by Amazon, you can showcase your products across an array of collections and portfolios.
BETTER SEO OPTIMISATION
With descriptive texts, images with texts, stunning graphics, and text customisation, Amazon stores offer a plethora of tools to optimise your content helping you rank across third-party search engines and Amazon’s product search.
Add to that the ton of features of Enhanced Branding Content and what you get is a digital storefront that appeals to all your customers and increases sales in the process.
BETTER PRODUCT MANAGEMENT
Forget worrying about your inventory and product portfolio. With Amazon Stores, you can make upload products in bulk and hide products when they go out of stock without lifting a finger.
PLANNING AHEAD
Do you remember having to go through a goliath of tasks every holiday season to manage sales online? Well, not anymore. With Amazon Stores, you can plan important tasks, deals, and offers ahead of time so you can relax when the going gets tough.
BACKGROUND VIDEOS
If a picture is worth a thousand words, a video should be worth a million, right? Now you can add videos to your Amazon Store’s background to lure in customers and turn that no into a yes.
HOW WE CAN HELP YOU OPEN AN AMAZON STORE?
Looks like you are on board with the idea. But let’s be honest. Opening a great looking Amazon Store is hardly a DIY project. That’s where we come in. Sit back and relax while we take care of the heavy lifting from start to finish.
STEP 1: GET REGISTERED
This is the easy part and if you have been using Enhanced Branding Content and A+ Content all this while, chances are you are registered as a brand on Amazon. But if you aren’t, we will take care of it. We get you registered on Amazon Brand Registry’s page so you can start selling from Day 1.
STEP 2: BUILD YOUR AMAZON STORE PAGE
Once you are registered, we help you design your store from the available templates, customise it to your taste, and manage it to generate leads, attract customers, and convert them into buyers.
STEP 3: ADD THE CONTENT
Now it’s off to the drawing board where we play around with additional pages, images, content, and videos to give your store the look it deserves.
STEP 4: AND WE ARE DONE
Finally, we submit your store to Amazon to get it reviewed and published. And there you have it.
CONCLUSION
Millions of sellers across the globe are benefitting from the features of Amazon Stores and you could be next. So what are you waiting for?
Unlock a world full of possibilities today with a little help from us.
ENHANCED BRANDING CONTENT
How EBC can take your Amazon Store from good to great
Let’s face it, most product searches these days begin on Amazon with a global footprint of 19 orders processed per second. But with over 3 million sellers competing for the same set of customers, it's becoming more and more difficult to stand out from the competition.
That’s where Enhanced Branding Content comes in. Designed to give you the benefits of higher visibility and exposure, EBC helps convert prospective shoppers into long-time customers with striking visuals, targeted content, descriptive titles, and listing optimisations.
So, without further ado, let’s jump into the world of EBC and how you can leverage and use it to your advantage while selling on Amazon.
WHAT IS EBC?
Enhanced Branding Content, now known as A+ content was launched in 2016 to help sellers build brand equity by telling their stories to the audience at large using beautiful graphics, tailored images, and custom text placement.
Floated as a feature of Seller Central on Amazon, EBC can help transform a generic product into a brand that consumers know and love.
WHO IS IT FOR?
As long as you are a Registered Brand on Amazon approved in the Amazon Brand Registry or a professional seller, you can benefit from the added features of EBC.
And if you are still wondering whether EBC is for you or not, this might help change your mind. Sellers using EBC on their products noticed a 10% uptick in conversions and over 3% improvement in customer feedback. And the best part? It’s completely free and is supposed to be so for a long time to come.
So if you are not using EBC today, chances are that you are missing out on a world of opportunities.
WHY DO I NEED EBC?
There are a ton of reasons why you should be using EBC to maximise your conversions today but here’s just a few to get you started.
It can customise your storefront
With a plethora of custom headings, font styles, and high-quality photos to choose from, Enhanced Branding Content can help your storefront look better than the rest.
It can help keep your customers engaged for long with optimised listings and shape how they perceive your brand with improved aesthetics. So, if you are looking to build an unparalleled brand image, EBC is the way to go
It can reduce your bounce rate
What’s the point of having visitors to your Amazon store if they don’t stay. That’s where EBC can help reduce your bounce rate.
Forget the generic product descriptions that do more harm than good and tell nothing about your product. With EBC, you can ensure your brand story gets across to the customers who matter the most.
It can help answer customer queries
With EBC, you can add questions to each product listing helping customers understand the value proposition better. Gone are the days of answering each customer query individually. Now, you can ensure all the answers are in the right place using Enhanced Branding Content.
So, if you are looking to improve your product visibility and get noticed, EBC is the way to go
It can help optimise for mobiles and other devices
While normal product pages on Amazon distort the information and confuse the user, Enhanced Branding Content is different. With a ton of optimisation available across an array of devices, EBC ensures that the product receives equal attention irrespective of where you are viewing it in.